[▲ Vercel Community](/) · [Categories](/categories) · [Latest](/latest) · [Top](/top) · [Live](/live) [Showcase](/c/showcase/41) # Architecting an SEO-First Education Hub: AV Global Overseas 18 views · 2 likes · 2 posts Creatorsaurabh001 (@creatorsaurabh001) · 2026-03-15 · ♥ 2 Hey Vercel Community! 👋 I wanted to share our latest deployment on Vercel: **[Study MBBS Abroad](https://www.avglobaloverseas.com/)** **The Challenge:** The search landscape for medical education is incredibly saturated. Our goal was to build a platform that could reliably rank for highly competitive queries like **study MBBS abroad** and **MBBS in Georgia**, while serving a user base across rural and urban India with varying network speeds. We needed perfect Core Web Vitals and an aggressive edge-caching strategy. **The Solution & Stack:** We utilized Vercel's infrastructure to ensure lightning-fast global content delivery. Because our users are families looking to send their children for **MBBS abroad**, trust and E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) are our primary metrics. Here are a few technical hurdles we overcame that might help others building in the education space: 1. **Advanced Nested Schema Architecture:** Standard SEO plugins weren't cutting it. We had to manually inject a highly complex, multi-typed `Service` and `EducationalOrganization` JSON-LD payload into the `<head>`. We dynamically linked our brand entities to global medical databases (like the NMC and WHO) using the `"knowsAbout"` property. Has anyone else experimented with deep Knowledge Graph manipulation in their Vercel deployments? 2. **FAQ & SERP Hijacking:** To capture "People Also Ask" snippets for queries related to the NEXT exam and foreign medical graduates, we built a dedicated FAQPage schema that renders conditionally based on the route. 3. **Performance First:** By relying on Vercel's Edge Network, we drastically reduced our Time to First Byte (TTFB). We deferred all non-critical JavaScript and forced WebP preloading for our LCP (Largest Contentful Paint) elements. **Check it out here:** [https://avglobaloverseas.com/](https://avglobaloverseas.com/) I'd love to hear feedback from the community, especially regarding how you all manage complex, multi-location LocalBusiness schemas in your Next.js/Vercel builds. Thanks for reading! MarnixB (@marnix-3108) · 2026-03-20 Looks pretty nice! feels really personalised. Only thing i would maybe change is;  The labels really scream AI WEBSITE. So maybe change that to something else :wink: but really nice work!
