Renewed today and cancelled after 3 prompts what a waste and bullshit is this, want a refund
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if anyone is still on one old plan and hasn’t switched yet run that bill up on the big model, you have 150+ messages per day, so make them feel them burn
Six messages cost $20, is my money blown by the wind?
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Canceled my subscription, trying to squeeze money out there customers. One message took over 2 dollars and it failed. What am i supposed to do now with all my projects? This change will be the downfall of v0. People will eventually find a cheaper and better alternative. already looking into Cursor and into moving all my domains and projects away from this horrible company.
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This is absolutely depressing.
I can’t keep working on my app.
Tried to make a small change, which cost me $30 just to find out it isn’t woking.
I can’t debug it with v0. It will end up costing me $500 just to make a small fix.
Completely unusable.
I’m churning.
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Really bad experience today, debugging and problem solving killed my monthly usage within the fist hour. 32 messages to be exact. THIS IS INSANE!!
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I read the announcement from the V0 team at Vercel.
It seems they never really got around to reading our comments—at least not to the end. They insisted on defending the fairness of their pricing, despite the fact that many people repeatedly pointed out that pricing itself wasn’t the main issue.
They should have released the more affordable “v0-small” model together with the Unlimited Plan, or at the very least, communicated it much earlier. I truly felt V0 was a great service and something I wanted to support long term. So yes, this announcement was a real disappointment.
That said, I’ve successfully moved to Cursor and Claude. I also tried out emergent.sh, which supports Vibe Coding and offered an experience even better than V0—at least, the V0 we had last month.
In a competitive industry, I believe the best monetization strategy is earning the trust of your users. I’ve made a quiet vow to run my own service in a way that never makes people feel like this.
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Do you have an invite to share from this Emergent?
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canceled my plans. less than 40 msg for $20 is insane
$20 for 40 messages, 20 of which are code where the v0 itself sends bugs or removes parts of the code and we pay for AI errors
We are praying that these issues are to be mitigated within fairness of the community with further added clear view usage metres and better invoice allocation per response, this will allow us to use the AI with rationed prompting, ensuring our instructions reduce the amount of deviant AI code.
Of course as we move forward, these errors will be lesser…Vercel are dependant on our stress testing and for a while were taking a full hit brunt in a Lost Leader scenario.
Now that is over and that the transition has happened (be it a painful one) we can continue to provide feedback on the current setup.
The staff are aware that these errors are causing negative feedback from their users and they plan to dish out the small model soon too.
Which brings me to my next request from the team, a more indepth breakdown of what each model does and what we are dealing with. Are we iterating acroas multiple models ? How does the small model compare to something like cursors auto mode (which picks the best for the scenario).
Vercels main priority right now should be mitigating the error cost and greatly improving the AI. We appreciate you allowing us to iterate project after project at your cost, but do understand that this is a cost you needed to brunt as a company to become what you are today, so take responsibility for that and come up with some proper announcements that do not deflate your old user base.
Ive stopped my subscription and will happily return with some of the above implemented and at the least, addressed coherently.
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Dropping mine too. What a crap pricing to fix the bugs
They just don’t care, they are on a mission and think this is a good decision for the company and they think they are handling everything perfectly. And that everything is fair in their eyes.
It seems they didn`t learn from Unity and Dockers example. Between me and our multiple teams around the world we were having like 80+ accounts. All will disappear in 6 days. And that is just the beginning.
Cursor and Windsurf will be really happy with this decision…
What’s Likely to Happen Next
Immediate (30 Days):
- Migration acceleration as users test alternatives
- Community sentiment poisoning through negative reviews
- Enterprise prospect hesitation and delayed decisions
Medium-term (3-6 Months):
- Churn materialization as contracts expire
- Competitive recruitment targeting your users
- Media attention covering the controversy
Long-term (6+ Months):
- Market share erosion in AI development tooling
- Enterprise sales impact from damaged reputation
- Expensive marketing costs to regain trust
Strategic Implications
This isn’t just a pricing adjustment. It’s a strategic inflection point that could determine V0’s future in the competitive AI development tool market. Developer tools live or die on community trust. Once broken, trust takes years to rebuild and immediately impacts word-of-mouth marketing, enterprise sales credibility, and community contributions.
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As a university teacher, I have actively promoted the use of V0—completely free of charge—to over 1,000 people, including students, teachers, and researchers over the past few months. However, due to the new pricing model, I’ve stopped recommending the platform. I believe it’s time for a collective cancellation of V0 subscriptions to ensure our concerns are heard.