Hear from Vercel CTO, Malte Ubl, and other ecommerce experts as they share why legacy tech could be holding you back from your Black Friday potential and how modernizing your architecture can position you for success in 2025. During this session, we’ll discuss:

• Common challenges that retailers experience during high-traffic events and how Vercel + Next.js can help
• Why monolithic architectures can lead to poor performance and ROI
• Black Friday success stories from Vercel customers
• What a migration plan to Vercel can look like to get your stack optimized in time for Black Friday 2025