AI agents now search, compare, and recommend products before customers reach your site. Most retail teams have no visibility into what gets surfaced or why. AI Engine Optimization (AEO) is how brands ensure they show up accurately and favorably when AI agents search, compare, and recommend products.

Join us for a hands-on workshop where you’ll run agents against retail prompts, see exactly what surfaces and what doesn't, and leave with clear signals to improve how your brand shows up in AI-driven discovery.

What you'll learn:

• What AEO is and why it matters for retail teams right now
• What determines whether your brand gets cited or your competitor does
• How content structure, performance, and data quality affect your visibility in AI-driven surfaces
• Practical steps to start improving your AEO this week

Who should attend:

• Digital and ecommerce leaders responsible for growth
• Engineering teams building and scaling storefronts
• Product and marketing teams investing in AI-driven discovery and personalization

Register now at vercel.com/go/understanding-aeo-how-brands-compete-in-ai-discovery