How to read Google Analytics and get something out of it

Hey Vercel community, We thought we'd post this because we get no end of questions about how to actually read Google Analytics. There are a bunch of numbers everywhere, but what are some basic strategies to see if your visitors are increasing or decreasing, and what's actually converting?

We just published a no-nonsense guide: Read the article

Here’s what’s inside: ➤ How to read the Google Analytics dashboard ➤ How to set up tracking that matters (not just pageviews) ➤ How to tell if your marketing strategy is working ➤ Reviewing your page performance ➤ Easy-to-digest examples with dummy data

Vercel Alum

This is a great article! I definitely found it helpful

Appreciate all the work the team is doing!

Thank you so much for the support , I’m glad you enjoyed the article. We had a lot of fun writing it.

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