Vercel Blob "Simple vs. Advanced Operations" Quota

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Hi Vercel Support Team,

I’m currently a Pro account user, and I’m utilizing Vercel Blob to store data for my application. My primary use case involves sending tracking events as batches (single files containing multiple events) to Vercel Blob.

I see that my Pro plan includes 100,000 “simple operations per month” and 10,000 “advanced operations” as well as some storage limits for Vercel Blob. I’d like to get a clearer understanding of what this entails to ensure I’m using the service efficiently and to anticipate future costs.

Could you please help clarify the following:

  1. Defining “Simple vs. Advanced Operation”:

  • What is the precise definition of a “simple operation” vs. “advanced operations” in the context of Vercel Blob?

  • For my specific use case: If I send a batch of tracking events (e.g., a single JSON or text file) to Vercel Blob using a put operation, does this count as one simple or advanced operation, regardless of the number of individual events within that file?

  • Does the size of the uploaded file (e.g., 1KB vs. 1MB) affect whether it’s a “simple operation” or how many operations it counts as?

  1. Counting Different Operation Types:

  • How do get operations (downloading/reading a blob) count towards the quota? Is one download one operation?

  • How do del operations (deleting a blob) count?

  • How do list operations (listing blobs in a store) count?

  • If I upload user-generated images (e.g., avatars, photos), does each image upload count as one simple operation?

  • Are there any operations that might count as more than one simple operation (e.g., multipart uploads, if applicable)?

  1. Beta Period Usage & Limits:

  • My dashboard indicates that Vercel Blob is currently in beta, and “you won’t be billed for any usage beyond your plan’s included amounts during the beta.”

  • Does this mean there’s effectively no hard limit on the number of simple operations I can perform during the beta period, even if I exceed 100,000?

  • Is there a “fair use” policy or a soft limit during the beta that might trigger a review or throttling if significantly exceeded? If so, what would that threshold generally be?

  1. Post-Beta Pricing:

  • Once Vercel Blob moves out of beta, what is the anticipated pricing model for “simple operations” that exceed the included 100,000 per month for Pro accounts?

  • Will it be a per-operation cost, or will there be tiered pricing for additional blocks of operations?

  • Could you provide any available details or point me to documentation regarding the future pricing structure?

Understanding these details will help me plan my application’s architecture and usage of Vercel Blob more effectively.

Thank you for your time and assistance.

Best regards,
Phil

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P.S. I just realized that I am more interested in the advanced options and the 10,000 limit for pro accounts.

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Hi @philmasur-gmailcom, thanks for sharing these insightful questions. I’ve relayed them to our team and we will get you some updates soon.

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Vercel Blob usage is measured on the following:

  • Amount of Blob Storage used: We calculate a monthly average as GB-month.
  • Number of Simple Operations: A simple operation occurs when a blob is accessed by its URL and it’s a cache MISS or when the HEAD method is called
  • Number of Advanced Operations: An advanced operation is when any of following methods are called: put, copy, list. Be aware that multipart uploads are counted as multiple advanced operations: one when starting the upload, one for each part, and one for completing the upload.
  • Amount of Blob Data Transfer used: Data is transferred whenever a blob is accessed by its URL, such as during file downloads, image views in a browser, or when your website serves blob content as assets.
  • Delete operations are free.

The size of the operation does not affect whether it’s simple, however it can count as multiple operations in the case of a multi-part upload. A get is a single simple op, while a list is a single advanced operation

Vercel Blob is coming out of beta VERY soon, to the point that it is unlikely you will hit any of the beta limits between now and then.

The pricing structure will stay the same as it right now, except overages above your tier will be charged per additional operation. We will support spend management to prevent any unexpected overages. I can’t leak the exact numbers but this will be finalized in the very near future.

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Dear Jacob,

thanks for all the info. Unfortunately, this is very insufficient information for reliably using the service any time soon. We need to know exactly what will happen if we surpass the rate limit of 10,000 advanced operation in the beta phase, but also what will happen when you are coming out of the BETA. Otherwise, we cannot plan ahead and have to move to a different provider. Is there any more concrete information that you can give us?

Thanks
Philipp

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I got the go ahead to share pricing, so everything stays pretty much the way it is with the addition of on-demand rates for usage above the included amounts. The on-demand rate for Blob Data Transfer depends on the region, but looks like $0.05/GB for most US regions

Blob stores created before GA (which is coming very soon) will have a 3 week grace period before billing activates, while stores created after will activate billing immediately.

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