Updated v0 pricing

v0
25

Well, not going to continue with my subscription for a lot of reasons, there’s a lot of options, and after you start “vibe coding”, you can see there’s much more option for robust projects with low code and no code visual apps…

hope they come back with a new pricing method… or at least, make it last 50 messages a day for premium users… a, in just a few months, and they know, something incredible will appear and BOOM, every vibe coding app will be outdated, and that’s it… Cline, roo code, cursor and google gemini 2.5 pro, here i go!

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26

calling it an ‘Improved v0 pricing’ is such a joke.

back in the days, free plan is free plan, but with paid $20 subscription, you get usage of up to 10x-20x usage of free plan.

But with the credit pricing structure, free is given $5 (could just be one time or monthly?), and then $20 subscription is basically an upfront cost of $20 credits. if the paid subscription of $20 is given $100-$200 worth of credits, think of it like a test A/B phase, then it might be acceptable.

Anyway, i have cancelled my $20 plan, but i have another 9-days to use the message-based structure. I am going to spam a lot of UI/UX ‘whatever’ design as much as i can!

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27

There is a huge mismatch between actual usage & plan credits. Most of $20 v0 credits vanished in a day. So not sure how the credits amount have been arrived. It’s a huge imbalance. It would be great if vercel team looks at the current consumption and work out the plan so that existing and new users are able to use it effectively. At the current credit system, most of the users will face major change in the way v0 has been used.

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29

I’ve been testing it out for about a day now, and honestly, the credits deplete really quickly it’s definitely not sustainable for extended or in-depth use. I think they should consider adjusting the credit allocations or even introducing a system to earn additional credits, like through usage streaks, feedback contributions, or small community driven tasks.

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when the v0 pricing structure decides to go back to what make sense like it used to be. send us a notification

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31

You had it right with monthly payments - clear, simple, fair. Now it’s some credit system?
Clearly just a way to squeeze more money. I canceled my plan.

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32

yea I’m with you. lets find a better platform i canceled my plan if you find any good platform update me. you know what update everyone here. after this update my heart dropped i said instantly need to find something else not a money grabbing/abusing company

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33

exactly brother its a shame I’m gonna have to cancel my membership.

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34

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I have a week of enjoying v0.

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35

I agree v0 is now the same as every competitor, there is zero advantage of using v0 now with having to pay over 40% more than most other ai coders, I will be canceling my plan and switching over to cursor if billing does not get fixed, or adjusted for the amount of mistakes v0 makes.

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36

Who’s the PM that approved this? It’s time to retire/get sacked. Let me reword this change:
“Improved v0 pricing FOR US at Vercel, for better profits!”
Well that’s only going to work for you if you will be able not to lose thousands of subscriptions (which you will) and retain new users, which, I’m sure, will forget about your platform after they see the pricing model and how much they can do with the measly amount of credits.

RIP v0, you will be missed.

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37

From v0 Fan to Facing Farewell

Hi Vercel Team and Community,

I’m writing this post with a heavy heart because I’ve genuinely loved using v0 and have been a vocal supporter of Vercel. I’ve been following the company, the CEO, and the parent company on X, and was even excited enough to consider making my own custom t-shirt with the logo. For me, v0 wasn’t just a tool; it represented a vision and the potential to finally start my own business leveraging its capabilities.

The recent shift from a more predictable chat-limit based model (even if it had limits I rarely hit) to a usage-based token pricing for my $20 subscription has, unfortunately, been devastating for my aspirations. In just the first two days of the new pricing, I’ve already used nearly half of my credits ($8.60 out of $20) just to add a couple of features and fix multiple issues the model generated (and charged me for). At this rate, my subscription will be depleted in a matter of days, making it practically unusable for the development workflow I had, which previously felt almost limitless for my needs. The value I received for my subscription has effectively decreased by what feels like 30-50x.

This change has unfortunately made it impossible for me to pursue my dream of building my business using v0 with my current budget. It feels like the rug has been pulled out from under me. The enthusiasm and hope I had have been replaced with significant disappointment and frustration. It truly feels like the community of users who embraced the previous model, myself included, have been unexpectedly run over.

Therefore, with sincere regret, I’m currently planning to let my subscription expire at the end of this cycle and will likely be unfollowing Vercel and its associated accounts. This isn’t a decision I’ve come to lightly, as I truly admired the product and the company’s innovation.

I wanted to share my feedback directly and explain the impact these changes have had. I truly hope Vercel reconsiders the pricing structure to ensure it remains accessible and provides fair value for all users, including those with smaller projects or individual developers who saw v0 as an empowering tool. Should significant, positive changes be implemented during my current subscription month that address these concerns and restore the value I previously enjoyed, I would, of course, be open to reconsidering my decision.

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38

Hm, not happy at all with this change and will have to see what it does for my prototyping in reality. As a product manager, I use v0 to generate a UX or a mockup of the solution which I can then show my team to better get the message across of what we’re trying to achieve, skipping the need for back and forth with UX designer and freeing them up to work on more important parts of the app.

Last web I built with v0 had 77 iterations with looooooads of errors, fixing, discussions and I was fine paying for that. But if I cannot get the same right now for the same amount and it will cut me half-way through, asking for more money, that will be an incentive for me to get up and leave.

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39

I imagine most users will cancel their subscriptions after this pricing model change it’s now 10x more expensive than before. Fortunately, there are still platforms that not only use the message-token model but are also more reliable and frequently updated.

It’s a shame for V0, though making such drastic changes without considering the impact on their users damages trust. It makes it hard to rely on them long-term.

Also i think the title “Improved v0 pricing” is not correct as it is definitely not improved, maybe “Less favorable V0 pricing” would be more appropriate.

@aryamank

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40

To me, this actually seems like no code might not have product/market fit - yet. There’s a quote I really like; “there is unlimited product market fit for selling 1$ for 0.9$”.

It seems that’s what v0 and competitors have been doing (co.dev just made the exact same move). All the people here in the thread scream how unfair this is, that Vercel is enriching themselves. Actually, you are now experiencing the pain that Vercel had. Your $20 subscription cost them $200 in credits. They have stopped subsidizing LLM usage and are now having you pay the $200. The question is - is there a market for paying $200 for $200 worth of AI coding?

And to everyone saying “you are now going to lose against tool XYZ” - what brought me to v0 was that co.dev introduced the same pricing model, just a week earlier. So go ahead, change to another tool. But all of them share the same underlying problem. All of them will eventually run out of money to subsidize LLM usage.

I’ve now gone from beyond excited to bear-ish on no code, at least until LLM prices come down 90%.

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42

Why not train their own model, that’s smaller and more capable? I can see why they might change it (if they were making a loss), but this change is drastic. They built V0 in such a way that you could legit build your frontend and backend within V0 (full stack), with features that make it you can develop your app natively without having to download any IDE. V0 started as a place where you would make a component, download it then use it in your project, up until now where you can develop the entire app in V0.

They could’ve even doubled the price to $40 with the old pricing (still a loss?). This new pricing method seems more viable if V0 was opensource where you could run it on your own PC and just pop in API keys, other than that its gonna die this way.

I Subscribed the day it changed 14 May and now only have $4.89 credits left and only managed to incorporate 2 new functions/features with more errors than solutions. 2 Days and my subscription is basically to the bone already in approx.. 40 prompts/versions. I feel gutwrenched just looking at my credits having paid $20 2 days prior, comparing it to my previous month’s usage.

I know how you feel, when I read the email I got an intense nausious feeling sucking the euphoria right out of me for vibe coding.

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43

Sadly I know from experience with other platforms that your change to billing will make your platform unusable for me. I would be spending $500 a month as opposed to $30. This is why I don’t use any of the other charge by token services. I get half way through building something and I’m already at $40 in api fees… Your new pricing model makes the juice not worth the squeeze.

I would rather you reduce how many prompts I get per day per tier. I can live with having to stop for the day, or making a 2nd account. I can’t justify open ended spending because it is a charge by token system.

4jop4FB

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44

Just keep messages as is and jack up the prices, having to worry about cost per token usage is a joke. Make teams $100-125 a month and like 75-100 messages a day, then make Premium like $50-75 a month, 30-50 messages a day

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45

I’m down with paying more per month. Having to track how much I’m spending per token is a horrible way to live. lol

Not gonna lie, I would pay $200 a month for the ~250 prompts a day I get in a Team. I absolutly won’t pay per token no matter what the price per 1m tokens is.

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46

exactly, having to worry about token usage is such a joke, Might need to go back to cursor, at least there it’s clear how many “prompts” you roughly get, and then when you do hit the limit, you can just use slow mode if you wanted.

1 Like