The fact that billing has evolved from message based to input/out token based seems legitimately a cost saving approach on your side.

But this will be the reason i quit paying for v0, as other solutions were on the same billing and just were not able to sustain neither the load, neither the correct code generation given this method.

I payed for v0 after long usage to get the best out of the many messages per day included, and given the heavy usage i have, it wwill simply not be intersting enough compared to other solutions like bolt.new, a0.dev, tempo.ai or copilot at this point. The fact that the billing evolves all of a sudden without the possibility to cancel automatically an the fact that there are no transition period is a big problem to me.

I simply can not get to develop any app of actual ability within the basic pro offer vbase on token billing, same for bolt.new and such because there are bugs in token interpretation, because sometimes preview is blocked, because sometimes error do not get well corrected because of the way the error stack is given as context to v0 when clicking "fix with v0" since messaging my own message uually works betetr for error fixing.

Refactoring an app once features are ready will simply demand too much context and enormous billing.

Since v0 also has problems like a lot of llm to reuse existing contextual component when an app gets large, it becomes less useful and more expensive as the project draws near its completion in the case of token billing, when message billing just takes more time but eventually may deliver still.

All in all, this is the move that makes v0 so much less interesting than the competitors, since i am also stuck with nextjs and its boilerplate with v0, cannot use vite and other frameworks or just other ways of using javascript, the billing now is less advantageous and the vercel integration is already there in many competitors.

Yeah I am just flabbergasted. This is very bad and truly blows my entire ideas for projects away.

True, I feel this change will have really negativ and anoying impact

With this token limit, v0.dev is no different from other providers. Given the AI's margin for error, these tokens will not last long.

Our account was recharged today, and all of our $20 credit vanished within a few hours. This is a major setback and makes v0 unusable. Please restore the service to its previous state immediately. We cannot continue our work in this format and are now considering alternatives to v0.

How can you change your pricing model so suddenly when active businesses depend on your service?

Our account was just billed today, and this is what we’re seeing

we would like urgent attention to the matter this is a severe case it looks like the credits weren't even given to our account

very negative way of pricing , 80% of the time v0 is stuck in a code writing loop which will waste tokens non stop the other 10% it stops writing the message randomly this is also wasting tokens this pricing approach benefit your company but hurt the end user what u had before was a much better model switching to this pricing model will leave your users no choice but to search for alternatives this is not the right way forward

If you are doing to charge for tokens now you should use a similar method to them instead of monthly fees each moth we should just prepay for a tokens and ahot update when needed ….

My biggest problem with this change is that I’ve gotten very good at making v0 work and get a job done but it can take 20 straight up complete failures in a row where it doesn’t even try to fix my issue and just rewrites a bunch of random content

I have to say, as one of your biggest fans I think this is a huge mistake at a time when google canvas can kind of can compete , chef/convex can compete , Replit finally is decent does full backend , bolt.new… so many. and deepsite is free.

I’ll still use yall but you need to do prepaid token model not monthly plans

• I get yal doo the rolllover and stuff but this is still a painful pricing plan

• my need to poc which is all v0 is even close to capable of (it’s 0.01% to the point of being capable of making a production app)… being a key awesome poc product means I’d be fine when I need to ideate “oh I sent 10,000 tokens oh well” - over “over I’ve had this for $20 a mo th haven’t used it in years”

• if that’s what it’s gonna take to keep yall afloat though. … it is what it is

agreed!

Why should i pay monthly for US$20, which is based on token credits, and there is no potential roll-over?

Need more viable and fair pricing scheme.

There is a roll over but it expires.

With open router is sent them $500 a year ago ands no issue it just whittles down and down and I don’t think

But I don’t use it nearly every month!

I had 18 $20 a month ai plans at one point I cancelled them all over last few months as I was trying them all… it’s not gonna work as a plan to just charge everyone monthly

Charge for tokens as your product is used Therefore your paid when your product is worth using…

Bottom line!

Now since I felt like it was unlimited so I used v0 so so so much … it was one I never planned to cancel… I even had their $200 a month plan …

Just cancelled it though :(

So sad

I beg you guys to revert it. I honestly don't want to say goodbye to coding now. I've been working on a big application on V0 almost daily and have been making crazy good progress and already have been seeing how I'll be deploying soon and many more that I will deploy or even sell etc.

This new pricing system makes it very difficult. After watching Guillermo's podcast on Lenny's Podcast about LumaLabs engineer using V0 natively I got excited with the same idea of using it as my native code editor and working environment. This new change takes away that whole hype and feeling of having to be creating products with ease. I live in a 3rd world country and don't know how much of a role it plays to even say it, but this new pricing is going to suck me dry. I won't be able to afford this using it the same way I did this entire time. I have even wanted to introduce V0 to my wife and children to start using it and get used to making whatever they want.

Honestly, this shift to tokens feels like it punishes the people actually building. Before, I could test, tweak, and iterate freely, now I have to babysit a token meter like I’m mining crypto. What really kills it though is that half the time, the AI writes something totally random or wrong. So now I’m burning through tokens just fixing its own mistakes and when it messes up multiple times in a row (which happens), my credits evaporate for nothing.

It’s frustrating because I’m not asking for crazy handouts. I just want the ability to explore and build without fearing I’m getting taxed for every prompt retry or slight adjustment.

This system turns experimentation into a luxury, and that's a problem. We need a pricing model that respects the creative process, not one that punishes normal use.

I love v0, but this token system ain’t it. Hope the team rethinks or at least gives more breathing room.

First, Discord server shut down and removed. Ok, fine.

Now, this out of the blue. Do you guys have new management or something? Not a fan.

As others have said, the fact v0 often rewrites entire files without asking, or gets stuck in loops trying to fix bugs, make this new billing model likely a failure for me and many. Happens to me a lot, personally.

It would also be good if those of us on plans could see our usage for existing chats, to gauge/estimate costs and make a decision. We cannot see any usage on our billing page unless we switch over first...not that it'll matter I suppose when deadline comes, but I intend to enjoy my last days of my subscription until then before saying goodbye.

I also echo others sentiment, if you are going per-usage, then go full PAYG. Mixing subscriptions with tokens is just a bad business move, as many companies have proven in every industry from dating to ecommerce over past decades.

'burning through tokens just fixing its own mistakes'. I felt this. What hurts even more is that even after burning like $2 or more credits on trying to fix an issue, you then rollback to a previous working version and goodbye to the credits you used for nothing. I can't stress this enough, even worried about getting banned for posting so much of how bad this is and how badly its impacting my life and goals.

Does the premium (non-team) account have any advantages over free, besides pre-paid tokens?

Edit: I read the pricing page. Feels a bit weird to have minimum pricing gate-keeping features AND usage based pricing at the same time.

Also seems to be the end of using my company v0 account for private projects. On a flat price it doesn't make a difference, now the company pays for my private projects 🫠

I don’t have many subscriptions, due to the current state of my country’s economy its not affordable at all. Believe it or not, the only services I currently subscribe to are ChatGPT, my mobile plan, and v0. Because of this change in pricing structure, I’ll unfortunately have to stop using the paid version of v0 and rely on the free tier & other tools instead. I only subscribe to tools I actively use, but this new pricing feels like it’s punishing users for actually engaging with the product.

Same here! I've been encouraging even less technical people to start using it, just because of how much I love V0. I hope this is not the end of the road.

Well, not going to continue with my subscription for a lot of reasons, there's a lot of options, and after you start "vibe coding", you can see there's much more option for robust projects with low code and no code visual apps...

hope they come back with a new pricing method... or at least, make it last 50 messages a day for premium users... a, in just a few months, and they know, something incredible will appear and BOOM, every vibe coding app will be outdated, and that's it... Cline, roo code, cursor and google gemini 2.5 pro, here i go!

calling it an 'Improved v0 pricing' is such a joke.

back in the days, free plan is free plan, but with paid $20 subscription, you get usage of up to 10x-20x usage of free plan.

But with the credit pricing structure, free is given $5 (could just be one time or monthly?), and then $20 subscription is basically an upfront cost of $20 credits. if the paid subscription of $20 is given $100-$200 worth of credits, think of it like a test A/B phase, then it might be acceptable.

Anyway, i have cancelled my $20 plan, but i have another 9-days to use the message-based structure. I am going to spam a lot of UI/UX 'whatever' design as much as i can!

There is a huge mismatch between actual usage & plan credits. Most of $20 v0 credits vanished in a day. So not sure how the credits amount have been arrived. It's a huge imbalance. It would be great if vercel team looks at the current consumption and work out the plan so that existing and new users are able to use it effectively. At the current credit system, most of the users will face major change in the way v0 has been used.

I’ve been testing it out for about a day now, and honestly, the credits deplete really quickly it’s definitely not sustainable for extended or in-depth use. I think they should consider adjusting the credit allocations or even introducing a system to earn additional credits, like through usage streaks, feedback contributions, or small community driven tasks.

when the v0 pricing structure decides to go back to what make sense like it used to be. send us a notification

You had it right with monthly payments - clear, simple, fair. Now it’s some credit system? Clearly just a way to squeeze more money. I canceled my plan.

yea I'm with you. lets find a better platform i canceled my plan if you find any good platform update me. you know what update everyone here. after this update my heart dropped i said instantly need to find something else not a money grabbing/abusing company

exactly brother its a shame I'm gonna have to cancel my membership.

I have a week of enjoying v0.

I agree v0 is now the same as every competitor, there is zero advantage of using v0 now with having to pay over 40% more than most other ai coders, I will be canceling my plan and switching over to cursor if billing does not get fixed, or adjusted for the amount of mistakes v0 makes.

Who's the PM that approved this? It's time to retire/get sacked. Let me reword this change: "Improved v0 pricing FOR US at Vercel, for better profits!" Well that's only going to work for you if you will be able not to lose thousands of subscriptions (which you will) and retain new users, which, I'm sure, will forget about your platform after they see the pricing model and how much they can do with the measly amount of credits.

RIP v0, you will be missed.

From v0 Fan to Facing Farewell

Hi Vercel Team and Community,

I'm writing this post with a heavy heart because I've genuinely loved using v0 and have been a vocal supporter of Vercel. I've been following the company, the CEO, and the parent company on X, and was even excited enough to consider making my own custom t-shirt with the logo. For me, v0 wasn't just a tool; it represented a vision and the potential to finally start my own business leveraging its capabilities.

The recent shift from a more predictable chat-limit based model (even if it had limits I rarely hit) to a usage-based token pricing for my $20 subscription has, unfortunately, been devastating for my aspirations. In just the first two days of the new pricing, I've already used nearly half of my credits ($8.60 out of $20) just to add a couple of features and fix multiple issues the model generated (and charged me for). At this rate, my subscription will be depleted in a matter of days, making it practically unusable for the development workflow I had, which previously felt almost limitless for my needs. The value I received for my subscription has effectively decreased by what feels like 30-50x.

This change has unfortunately made it impossible for me to pursue my dream of building my business using v0 with my current budget. It feels like the rug has been pulled out from under me. The enthusiasm and hope I had have been replaced with significant disappointment and frustration. It truly feels like the community of users who embraced the previous model, myself included, have been unexpectedly run over.

Therefore, with sincere regret, I'm currently planning to let my subscription expire at the end of this cycle and will likely be unfollowing Vercel and its associated accounts. This isn't a decision I've come to lightly, as I truly admired the product and the company's innovation.

I wanted to share my feedback directly and explain the impact these changes have had. I truly hope Vercel reconsiders the pricing structure to ensure it remains accessible and provides fair value for all users, including those with smaller projects or individual developers who saw v0 as an empowering tool. Should significant, positive changes be implemented during my current subscription month that address these concerns and restore the value I previously enjoyed, I would, of course, be open to reconsidering my decision.

Hm, not happy at all with this change and will have to see what it does for my prototyping in reality. As a product manager, I use v0 to generate a UX or a mockup of the solution which I can then show my team to better get the message across of what we're trying to achieve, skipping the need for back and forth with UX designer and freeing them up to work on more important parts of the app.

Last web I built with v0 had 77 iterations with looooooads of errors, fixing, discussions and I was fine paying for that. But if I cannot get the same right now for the same amount and it will cut me half-way through, asking for more money, that will be an incentive for me to get up and leave.

I imagine most users will cancel their subscriptions after this pricing model change it’s now 10x more expensive than before. Fortunately, there are still platforms that not only use the message-token model but are also more reliable and frequently updated.

It’s a shame for V0, though making such drastic changes without considering the impact on their users damages trust. It makes it hard to rely on them long-term.

Also i think the title "Improved v0 pricing" is not correct as it is definitely not improved, maybe "Less favorable V0 pricing" would be more appropriate.

@aryamank

To me, this actually seems like no code might not have product/market fit - yet. There's a quote I really like; "there is unlimited product market fit for selling 1$ for 0.9$".

It seems that's what v0 and competitors have been doing (co.dev just made the exact same move). All the people here in the thread scream how unfair this is, that Vercel is enriching themselves. Actually, you are now experiencing the pain that Vercel had. Your $20 subscription cost them $200 in credits. They have stopped subsidizing LLM usage and are now having you pay the $200. The question is - is there a market for paying $200 for $200 worth of AI coding?

And to everyone saying "you are now going to lose against tool XYZ" - what brought me to v0 was that co.dev introduced the same pricing model, just a week earlier. So go ahead, change to another tool. But all of them share the same underlying problem. All of them will eventually run out of money to subsidize LLM usage.

I've now gone from beyond excited to bear-ish on no code, at least until LLM prices come down 90%.

Why not train their own model, that’s smaller and more capable? I can see why they might change it (if they were making a loss), but this change is drastic. They built V0 in such a way that you could legit build your frontend and backend within V0 (full stack), with features that make it you can develop your app natively without having to download any IDE. V0 started as a place where you would make a component, download it then use it in your project, up until now where you can develop the entire app in V0.

They could’ve even doubled the price to $40 with the old pricing (still a loss?). This new pricing method seems more viable if V0 was opensource where you could run it on your own PC and just pop in API keys, other than that its gonna die this way.

I Subscribed the day it changed 14 May and now only have $4.89 credits left and only managed to incorporate 2 new functions/features with more errors than solutions. 2 Days and my subscription is basically to the bone already in approx.. 40 prompts/versions. I feel gutwrenched just looking at my credits having paid $20 2 days prior, comparing it to my previous month’s usage.

I know how you feel, when I read the email I got an intense nausious feeling sucking the euphoria right out of me for vibe coding.

Sadly I know from experience with other platforms that your change to billing will make your platform unusable for me. I would be spending $500 a month as opposed to $30. This is why I don't use any of the other charge by token services. I get half way through building something and I'm already at $40 in api fees... Your new pricing model makes the juice not worth the squeeze.

I would rather you reduce how many prompts I get per day per tier. I can live with having to stop for the day, or making a 2nd account. I can't justify open ended spending because it is a charge by token system.

Just keep messages as is and jack up the prices, having to worry about cost per token usage is a joke. Make teams $100-125 a month and like 75-100 messages a day, then make Premium like $50-75 a month, 30-50 messages a day

I'm down with paying more per month. Having to track how much I'm spending per token is a horrible way to live. lol

Not gonna lie, I would pay $200 a month for the ~250 prompts a day I get in a Team. I absolutly won't pay per token no matter what the price per 1m tokens is.

exactly, having to worry about token usage is such a joke, Might need to go back to cursor, at least there it's clear how many "prompts" you roughly get, and then when you do hit the limit, you can just use slow mode if you wanted.

Thank you for the great time together – I truly appreciated all we achieved. Our cooperation was fruitful and built on mutual trust. Unfortunately, the new pricing model became unsustainable for us

Same happens to me.

Also this...

I cant even upgrade.

exactly, cursors pricing is better then v0's new pricing, even if you bought extra credits, say you used 1500 a month on cursor, that's still only $60 ish, I highly doubt you can get the same amount out of v0 now with this new pricing structure, it would cost you hundreds more, it just doesn't economically make sense to use them anymore, other providers have lowered pricing or changed how tokens are used too, it seems like this new token usage model is chewing through peoples balances is a matter of hours, which makes it useless pretty much, it's now more of a toy then an actual production code agent

I was liking v0 but after this, I doubt if I will continue paying.

You know that sometimes chats break completely, code breaks, “Continue Generating”, “Stopped”, all of that will eventually consume more tokens for problems that should not occur, this change is bad tbh

I’ve just seen the announcement about v0’s shift to usage-based pricing, but honestly, I can’t even bring myself to care until the core platform actually works. As it stands today:

• Prompts no longer deliver the results they used to. What used to be reliable, predictable output is now a roll of the dice.
• The agent rewrites my code and reshuffles layouts without warning or consent. That’s not “helpful automation,” that’s hijacking my workflow.
• High-quality, battle-tested prompts are flat-out ignored. If it doesn’t fit some hidden new rubric, it just never runs.

Rolling out a new pricing model when the foundation is falling apart feels like putting lipstick on a pig. I strongly reject this direction: you need to restore reliable, transparent behavior before asking us to pay more for a product that currently doesn’t do what it promises.

Until these issues are addressed—prompt fidelity, no unauthorized code or layout changes, consistent output—I can’t support this new billing approach. Please fix the core experience first.

I just completed what might be the most magnificent UI/UX draft design of my new website — a true digital symphony, forged through fire and feedback.

It wasn’t born perfect. No, this masterpiece was sculpted through thirty grueling iterations, each one a battle of pixels and purpose. Countless hours. Relentless tweaking. Until finally... it breathed.

And through it all, I was blessed — still under the message-based limit. A quiet guardian that allowed me to iterate freely, bound only by creativity, not cost.

But now, the winds shift.

If I were on usage-based pricing, I doubt I’d have made it beyond version 5 before the meter screamed, "Enough!"

v0 — my brave, beautiful, broken v0 — you were the sketch that started it all. You carried the weight of vision before the polish of perfection. I’ll miss you.

But the journey continues. It's time to move on.

Hello again. Cursor/Windsurf.

Sorry, not bolt because they are way behind.

Restore the previous pricing model immediately!!!! Left on Friday, app was stable, returned on Monday, 20+ console errors, v0 significantly slowed down. What the heck is going on?

Dyad also does very successful work, friends, I am using dyad for now

good find! Will check it out

Cancelled my subscription !

I literally have 0 knowledge about how to build , like Im a complete newbie when it comes to this and v0 has stood with me in this journey provided it being slow , crashing and being delusional sometimes , its okay as long as it was helping me build and ship .

But with their new pricing model i believe it dug its own grave . More than half of my credits went in correcting the wrong output it gave different to what i asked .

If anyone from v0 team is reading this , please help us help yourselves . We want to support v0 and vercel which is why I have taken subscriptions of both … but the new pricing is not it .

is the team looking into the outrage in the chat about the new model ?

I am waiting for their action so that I can resub again when I believe the 20 USD will be of good value .

Hi @nach, I moved your feedback here to the main discussion thread. Our team is listening to the feedback.

It feels like a joke — as if we’re earning money too easily. Just a few revisions and $10 disappears. If we actually wanted to produce something serious, it seems like we’d have to spend around $2000 per month. v0.dev team, do you think we’re all rich? At this rate, a few teams will probably come together to develop an alternative system just to break free from the Vercel.com leash, and everyone will cancel their subscriptions. I loaded $100 just to test things out, and it’s vanishing after only 1–2 prompts. Once my balance is gone, I’ll be canceling my subscription.

Can't you make it $40-$50, and keep the old pricing method?

Maybe you can do the same pricing as Cursor, I think it's fair. If people don't know how to prompt, it's just not v0's problem.

good scam v0, keep up the good work. You've already lost a lot of clients and are still losing them now. There are a lot of other AI projects besides you. which may even be a little more expensive in a monthly subscription, but there are no tokens and no collection of money like you did. You just decided to introduce your fucking rules to rob people. I'm disgusted by this!

With no plans for rollover credits. It’s time for me to move on. This will be way too expensive for me to continue building.

Maybe I’m not understanding how credits and tokens will work. It would be nice to know how many credits you get a month and how many credits will be taken for a large prompt and how we can get a refund of tokens or credits when your tool stops and fails draining our account for a product that only works on super simple tasks.

Not happy at all about this. My subscription renewed yesterday and I was put on credit based pricing. I am currently half way through the included $20 worth of credits. I will be looking for something new to use as this will be entirely too expensive for me. I would be willing to pay up to $50 a month for unlimited requests but I refuse to pay per request. You just lost a customer here.

This almost reminds me of the controversy around MoviePass a few years ago. Paying a subscription price is a good model for users, but the economics only make sense if the total number of subscribers can effectively subsidize the power users. In the case of MoviePass, there were way more power users than they had anticipated and the business model quickly collapsed. I confess, I was one of those power users. I saw way too many movies. It wasn’t fair to average subscribers.

And like MoviePass, I’m one of the V0 power users that is making the subscription model untenable. To be fair, I would happily pay a higher subscription price if I needed to, because V0 is a gamechanger for me. Ideally, Vercel would just make power users like me opt-in to a higher subscription tier, instead of completely throwing out subscriptions all together. The issue with token-based pricing is that it doesn’t sound like Vercel has added safety checks to make sure you aren’t being charged for V0 failures. That will be crucial for token-based pricing to work. Because nobody will stick around long if they are being charged for failed responses. Also, switching to token-based pricing is weird because I have absolutely no context for how many tokens my average request is using. There are no token-metrics, etc to even get a baseline for what sorts of calls are cheap vs expensive etc. The other issue is that understanding token-based pricing usually requires a fair amount of understanding about AI context. And since V0 is marketed as a tool that can be used by non-devs to build apps, man their customer service is going to have a huge problem on their hands as they try to explain to non-ai devs or non-devs what the token system actually is.

With OpenAI for example, if you are an average user on Pro you will see a little detail about how many messages you can send with each model. If I want to user 3o for example I get so many more responses till next week. That is a system anyone can understand. Imagine of OpenAI instead tried to tell people how many tokens they got for each model. It would be a nightmare because no one would understand it and they would have to work 24/7 to try to explain it to people. I’m guessing V0 will have to adopt some pricing model that is based on response not tokens if they don’t want to deal with an endless line of upset customers complaining about confusing token-based-pricing.

However, response-based pricing for a code editor opens a whole other can of worms since V0 is meant to run long-running responses so it doesn’t output incomplete code. So if V0 can’t go with response-based pricing, and it won’t want to deal with an endless line of confused and unhappy users that don’t understand tokens, what is the right move? I think they need to just raise the prices. I am currently paying 20$ a month. I’d happily pay 60-80-100 a month whatever if it keeps V0 from switching to this token-based pricing system. I’m sure there are a lot of other power users like me that get insane value from V0 that would happily pay more. So maybe a hybrid model for now? Where users can opt-into a higher paid subscription plan if they hit certain ceilings? That would keep the power users happy, and it would keep the base users from getting confused and leaving.

I hope everyone just cancels their plans. 100X increase it not improved for anyone but vercel.

Yep. I agree. Was only able to use it half a day this month after the change on team plan. Significantly worse pricing structure. Although I give the Vercel Marketing team a Gold star for their comedy routine with the title. "Improved Pricing" Hilarious.

Have cancelled both the plans I had and back to copilot for now. Adios

Ah, so its not just me. Recently v0 has completly forgotten how to impliment an sql database. It breaks it every time I want to change something.

To the Vercel/v0 Team: Let's Talk About Respect, Transparency, and Basic Fucking Business Ethics (Or the Utter Lack Thereof)*

This isn't just about v0's new pricing. This is a clear, undeniable pattern. First, your hosting costs became a meme for how to alienate developers, and now v0 is following the exact same playbook: a sudden, astronomical price hike wrapped in the thinnest veneer of "improvement," followed by an avalanche of user outrage that you seem perfectly content to weather with condescending silence and pre-canned PR platitudes.

We fill out your feedback forms – those digital black holes. We pour our frustrations, our data, our time into these community threads. And what's the Vercel response? Generic corporate non-answers, more forms, or radio silence until you ram through another "update" that proves you weren't listening, didn't care, or simply don't understand the real-world impact of your decisions on the people who actually use and pay for your products.

You have the audacity to market this as "improved pricing." Improved for whom, Vercel? Spell it out. Because it damn sure isn't for us, the paying customers who are now watching our credits evaporate in hours—not days, not weeks—often for v0 to generate absolute garbage, get stuck in infinite loops, or simply fail to complete basic tasks. We're paying over a DOLLAR for a single component error, while your marketing drones chirp about "value." That's not an "improvement"; it's a predatory, insulting lie, and it's clear you think your user base is stupid.

We understand you need to make money. We're developers; we get it. But there's a universe of difference between sustainable, fair pricing and the blatant, shameless fleecing of your customers. This isn't business; this is a shakedown. Are you even reading this tidal wave of negative sentiment? Do you even care about the thousands of loyal users, the early adopters, the ones who championed v0, that you are now actively, aggressively pushing away?

If you want a shred of respect left, if you want any of us to even consider remaining customers, then STOP THE CORPORATE BULLSHIT AND SHOW US THE REAL, UNFILTERED DATA:

• What's the actual average cost to Vercel for a productive user session under the old model?

• What is the actual median and average token consumption (and thus cost to users) for common, successful v0 tasks now? Not your cherry-picked best-case scenarios.

• Crucially, how many of our paid tokens are being consumed by v0's internal errors, its retries, its endless loops, its failed generations, its inability to follow instructions? We are paying for your product's bugs and inefficiencies.

• Prove this isn't just a desperate, ill-conceived profit grab. Show us the economic modeling that justifies this catastrophic shift from the user's perspective.

A usage-based pricing model on a raw API (like OpenAI's) is one thing – we control the inputs, we manage the retries, we optimize for cost, we choose the damn model. If we burn tokens, it's largely on our prompt engineering or our explicit choice to iterate. But v0 is an API WRAPPER. You control the black box. We have almost ZERO granular control to stop v0 from hemorrhaging our money when your tool fundamentally screws up. You've stripped away our agency over the cost and left us holding the bag for your platform's flaws. This isn't "pay-as-you-go"; it's "pay-for-our-problems."

Stop giving us the runaround with your "we're listening" charade. Stop hiding behind vague statements. Stop treating your developer community – the very people who understand these systems – like they can't see through this.

What we demand is simple, if you're capable of understanding it:

1. IMMEDIATE REVERSAL OR DRASTIC OVERHAUL: This pricing is untenable. Either revert it or implement changes that restore actual value and predictability for your users. That means significantly lower token costs or much higher credit allocations.

2. FIX THE UNDERLYING PRODUCT: Before you dare charge these premium rates, make v0 reliable. We are not your beta testers, and we refuse to pay for the privilege of debugging your product's constant failures.

3. RADICAL TRANSPARENCY: Open the books. Show us the real costs and the real usage metrics. Treat us like partners, not piggy banks.

4. ACCOUNTABILITY: Who signed off on this? What was the rationale? Admit the mistake and commit to a better path forward, co-designed with your community.

This isn't just about losing subscribers anymore. This is about Vercel's reputation. This is about whether developers can ever trust you again with critical parts of their workflow and budget. You are actively destroying the goodwill you once had.

The choice is yours, Vercel. Continue down this path of contempt and watch v0 die a slow, agonizing death as users flee to saner, fairer alternatives. Or, for once, actually listen, show some humility, and fix the colossal mess you've created.

We're not holding our breath, but we are watching.

And here’s the truly tragic part, Vercel:

We – and thousands like us who are flooding your forums and canceling subscriptions – loved v0. We saw its revolutionary potential. We wanted to build with it, evangelize it, and see it succeed beyond measure. Our current fury isn't born from indifference; it's born from the deep disappointment of watching a product we genuinely valued, a product that could have been incredible, being driven into the ground by decisions that feel completely disconnected from the users who were its biggest champions.

We want to continue to use and support v0. But you are making that impossible. You are taking that desire and actively crushing it with these policies. That's why this stings so much, and that's why the backlash is so severe. We're not just losing a tool; we're losing what felt like a partner in creation, and it's being ripped away by what appears to be sheer corporate short-sightedness.

My last opinion before I hit te road.

I was very unhappy having wasted credits on an AI trying to solve an issue but creating errors from errors trying to fix errors (basically half of my credits).

I do not know why the change in pricing was done, there's not much transparency but reading a couple of posts to get perspective, I think it's safe to say the previous pricing system was a bargain, something no other platform offered the same way V0 did, additionally I also think it's way overdue that V0 trained its own model to make it more affordable/accessible like the competitors.

I believe the change could've been done much better, at least with documentation for better workflows to assist the noob vibe coders who doesnt have much experience vibe coding 'efficiently' or/and a $10 trial (once off) for all users to see how it works/feels. Instead users got impacted badly by it with no compensation or acknowledgment making it clear that the developers of V0/Vercel do not care as much about their users as they should.

I was a strong V0 vocal supporter, but how this all played out is not something I would like to be part of or have any relation with.

You have a great product, but not this great. Subscribing to the new pricing model was the worst subscription I ever made in my life with the impact it had on me (half of my credits gone on the model not doing what it should and creating more errors).

Farewell.

Unfortunately, AI cannot give very good feedback and do good work right away. When developing something, we need to chat with AI a lot. I think you should have used this step in a scenario where AI has improved significantly and doesn't make mistakes after 2 or 3 years. Also, switching to this new model without any prior announcement gave Vercel a negative score in my eyes.

this credit system is too wasteful in my opinion. in just 2 days I have already spent 15 usd from my team's monthly credit

return to the old system, don't use the credit system

So long v0, I just cancelled my plan. Despite implementing enhanced prompts, the outputs remain plagued by defects, spending valuable credits to resolve errors introduced by the agent itself is untenable. Please improve the model’s stability and reliability, and I will gladly reassess its use. In the meantime, I will continue working with Replit.

Hi team,

I’ve been using V0 extensively and have really enjoyed the tool up until now. However, the recent change to a token-based usage model has significantly impacted the way I (and many others, I believe) use the platform.

The new limits are far too restrictive, especially for those of us who rely on V0 for frequent prototyping, iteration, and design exploration. What used to be a fluid and empowering experience has now become frustrating and expensive. The current system discourages creativity and experimentation — which are core to why we used V0 in the first place.

I understand the need for a sustainable business model, but this shift has made V0 practically unviable for many users, especially freelancers, indie developers, and small teams. The pricing doesn’t match the value anymore under these new constraints.

Please consider revisiting this model or at least providing more generous tiers or options. Many of us would be willing to pay for fair usage — but the current structure feels like a steep downgrade from what we had before.

Thanks for listening.

Hi, everyone!

First off, thank you all for the thorough feedback. Rest assured, we’ve passed every single one to the v0 team.

Our inference costs are based on input and output tokens. Trying to normalize to a single "token" or "message" shared across input and output is very difficult based on the shape of our usage. To get around that, our competitors are just jacking up their pricing to .25c+ per message regardless of the request and response size (as a comparison, the median message on v0 today cost $.08 – more than 3x less). Those inflated per-message prices seem unfair to us.

We decided the most transparent, future-proof, reliable solution is to take inspiration from how frontier model labs charge for on-demand inference... with a credit pool and incremental burndown based on consumption. That's what we've done here.

We will introduce new models with different prices in the coming weeks, including the ability for you to easily switch between cheaper and more expensive options. Our new pricing allows us to charge for what you use independent of which model you use – and to support more use cases, like the v0 API we released yesterday.

Let me know if you have any more questions or comments

This isn’t about pricing models. It’s about killing the product’s usability.

Thanks for the response, but none of this addresses the real problem.

The issue isn’t whether it’s based on tokens, messages, or fairy dust. The issue is that v0 now costs more, delivers less, and penalizes users for the platform’s own mistakes.

You're charging users credits every time your own system fails, and “Fix it” burns more tokens for a broken output that wasn't the user's fault in the first place. That’s not transparent — it’s exploitative.

Comparing your $.08 median cost to inflated $.25+ competitors means nothing if your system requires 3x more retries, fixes, and prompts to get the same result. What matters is not how much a “message” costs — it's how many we need to get something usable. And right now, it’s a lot.

Also, the 1M token price is ridiculously high, especially for something that breaks so often. You’ve made iteration — the very core of building with AI — a luxury. You're punishing the most active and valuable users of your platform with a pricing structure that feels more like a punishment than a service.

Calling this “future-proof” is marketing spin. Right now, it just feels like a cash grab.

Please stop pretending this is a step forward. It's not. It's a degradation of what made v0 useful in the first place: speed, experimentation, and low-friction iteration.

We’re not just giving feedback — we’re warning you. This is the kind of shift that drives loyal users away.

Raise our voice! #SaveV0

SAVE v0

With all due respect, this is greed... that $20 goes for 2 messages that the same v0 generates is degenerate, increase the price or whatever but don't put that disgusting token system, it is an outrage and costs too much, at this point it is cheaper to hire someone who knows how to program.

v0 has many errors, “continue generating”, ‘stopped’, “fix the error” and it is understandable and that almost does not bother me but it happens very often, with the message system it did not bother much because you could handle it but now you have to be with a magnifying glass to know how much you are going to spend fixing that error, besides that each action costs money

Your new pricing model has left me feeling extremely frustrated.

I’ve been a paid customer of Vercel for over a year now. It worked well, and I started working on several projects, paying every month because I received all the support I needed. However, just a few days ago, you changed the pricing model, and it’s truly detrimental.

We had been using prompt-based charges, which was a great option. We planned our daily prompt usage and worked on medium to large projects using Vercel v0. But unfortunately, the token has already been exhausted, just for resolving errors generated by v0 itself. The credits were depleted in less than five days, and I have 25 days left.

Now, I can’t work on my project anymore. If $20 was exhausted in just five days, I can’t imagine how much more I’ll have to pay to continue working on Vercel. It’s essentially “extortion.”

So, what do I do? I’ve switched to Windsurf and will continue working on my project that you can’t stop me from. But what happens after this? I don’t want to work on my project on Vercel anymore because it’s impossible. Once I download the project locally and resume working with Windsurf, and maybe after 25 days when I get my credits back in v0, maybe I want to resume working on Vercel. But that won’t happen or it is "impossible" because you don’t provide a way to upload large projects in the chat.

This means that I’ll never be able resume or complete the 25 days worth of work on Vercel. Everyone will eventually leave because there’s no way to continue working on Vercel after they download and start working locally. Maybe a few people will keep paying whatever you charge them and I would like to say all the best!

0.4 1 request, with that cant make more of the 10% of the old system, abusers!

And the best part? I had to pay for its own mistakes!

I was charged $0.40 just to edit, and then $0.47 more to fix an error the AI itself caused. That's nearly a dollar just to clean up after a broken generation I didn’t ask for.

How is this fair?

I appreciate you sharing the rationale behind the new pricing structure, but frankly, these explanations sidestep the real issue: the model’s instability. Charging us less per token doesn’t matter if half our credits are wasted fighting bugs and erratic behavior. Token accounting is a back-end concern; reliability is a front-end requirement.

We didn’t sign up to normalize abstract “token consumption” — we signed up for a tool we can trust to perform consistently. Comparing yourselves to competitors who charge $0.25 per message misses the point: it’s not about being the cheapest, it’s about delivering a dependable, high-quality service. Right now, every bug bites into our engineering time and undermines confidence in your platform.

We need concrete accountability:

1. A clear stability roadmap — What specific improvements and timelines can we expect to see in the next 30, 60, and 90 days?
2. Measurable reliability targets — What uptime/SLA guarantees and error-rate thresholds will you commit to?
3. Proactive quality metrics — How will you track and publish ongoing performance (e.g., bug counts, mean time to resolution)?

Please shift the conversation from token economics to engineering excellence. Fix the root cause so we aren’t constantly firefighting. I look forward to seeing a detailed plan for making v0 as stable as it is affordable.

I’m finding it increasingly difficult to work within the Vercel ecosystem and its pricing structure. You once had a reliable system that attracted designers—sustainable and accessible. Now it feels like the balance is completely gone.

You’re selling a product that can make mistakes. If AI fails to deliver what the user requests, a fair model would offer a refund. No truly reasonable pricing system could survive otherwise.

I’m done engaging with the Vercel ecosystem.

Good job on losing over 80% of your customer base, deleting Discord aswell?

trust , gone, platform usability...gone

well done Vercel, you done killed it.

Cancelling my plan due to this change. While I understand from a business perspective, You effectively made the pro plan worthless. You used to easily be able to get unlimited use out of the pro plan, now it lasts less than a week / few days if we're being generous. Overpriced due to the reliability of the AI itself

Having been working on a site for months I'm very disappointed with the new billing. I am very happy to pay my a monthly subscription to gain access to a tool which enables me to create products. With these changes, my monthly subscription has given me 2 days worth of changes out of 30. My majority of work has been insisting V0 fixes issue it creates by overwriting files when changing them or iterating to identify a solution to an issue which v0 hugely overcomplicates, to eventually find a solution roll back and then implement. That's pretty much all I've done and I've used up my $20 for a month. What is the value in paying for a subscription. You have to think about how you want to enable your user base to work with your system because this is completely non viable to sit within my AI tech stake. As a solo business owner, the initial packages of most products give me what I need to start to use a product in anger and scale, the $20 plan gives me 2/30 days of work. I will need to find an alternative if this doesn't change. Very disappointed I've loved working with this tool.

Agreed, totally unsuable and not viable for any deployment now. Im actually having to make use of Cursor and other AI cosing assistance to save face on v0.

Ive burnt through my credits in the first 4 days of this new system, and what have i got ? Multiple cloned blank chats , so im paying for v0s errors? (im not talking about code, but it cloned my chat multiple times and didnt give a response.

So im expected to pay for this am i ? Absolute joke , esepcially since ive moved from my old deployment process (AWS) to try out this, ive now got to move Two websites ive deployed with Vercel.

completely unacceptable and i can not even fathom what they were thinking when implementing this.

great way to sabotage your user base

I am in absolute agreement .,. I have spent the last couple of days going around in concentric circles with prompts yielding laughable results. This has not jeopardised my MVP when I am 20% away from the finish line .. very disappointing

We left replit, found bolt and lovable too expensive because of issues generated, for V0. I was in love. Now they drastically change to this credit system with an AI that is just not there yet to justify charging these credits.

It's anxiety inducing worrying about how much we're doing to spend on a bad prompt where we end up having to restore code and lose what we spent. Please Vercel, rethink the pricing strategy. At this point, it's become a money grab overcharging for tech that still doesn't perform to justify these prices. Will be cancelling teams and plus memberships, and avoided our other company from signing up.

I hope the new payment system is just a mistaken plan. Previously, my premium account, which cost $20, lasted me comfortably for a whole month. However, I renewed my account just 1-2 days ago, and my $20 credit was used up immediately. This is really ridiculous. Please urgently find a solution. All my projects are now left unfinished and won’t be completed on time.

I don't know what you guys expect with this new payment system, but so far it's horrible I got one duplicate charge, and the model is horrible. It makes errors on the project and makes the code disappear.

Hey, Kasu! Happy to take on any community platform feedback. Feel free to drop them here:

https://community.vercel.com/t/help-shape-the-vercel-community/4215

Vercel Community

Help shape the Vercel Community!

As we step into 2025, we're excited to continue improving the Vercel Community and double down on making this space truly community-led and that means we...

Keep ignoring users and trying to shut this down we won't be silent

We're not trying to ignore users, I can assure you that we're sending feedback directly to the v0 team every day this post gets a new post.

Please keep posting feedback!

Major disappointment with V0’s new pricing by Vercel.

Prices have skyrocketed compared to the previous plans, and the change was made suddenly with no choice left for users. Even worse, V0 still suffers from many bugs—before, unlimited usage allowed us to patiently work around issues by retrying. Now, with the new system, every bug or unresponsive prompt eats up your credits, and it’s easy to burn through your $30 monthly limit on failed attempts alone.

There’s no more room for exploration or building new things. V0’s new pricing forces us to stick to simple, “safe” projects to avoid being overcharged, which goes against the whole spirit of innovation.

What’s even more unacceptable is that we’re being charged for V0’s own errors. When the service fails or gets stuck, we have to retry—and get billed again for something that wasn’t our fault.

With this new pricing, I’ve already spent $20 in a single day, without changing my workflow at all. At this rate, it could cost me over $200 a month, which makes the service completely unappealing.

I’m extremely disappointed with Vercel’s decision. I would have gladly paid a higher monthly subscription to keep the previous system and flexibility. As things stand, if there’s no return to the old plan, I’ll be looking for other solutions.

Can you please provide an update for where you are at with this? The Vercel team have had plenty Feedback since this change and it is clearly evident in their subscriptions anyaltics, I'd imagine they taken a massive hit based on this.

Also, im sure they have good insight on usage trends and the fact that majority of us are burning through credits within days of our "Monthly" allowance, this would be alarmingly obvious in the first day, yet they've sat idle.

I get that changes like this need considerable timeframes to make fair and sustainable changes but in this situation it is make or break.

The team are running out of time to salvage this, I can not even warrant the cost of my chats since 7 of them didnt even respond, no code, no preview , no chat response was made (some chats duplicated).

Thats pushing aside the fact that v0 has some serious teething issues when "Fixing" code , Generating without stopping or in general just slapping in Placeholders / workarounds as "Fixes".

There is clearly alot of issues that need ironing out before a pricing model like this is even viable. We as a paying community were happy ironing out these issues, i for a while before Discord was taken down was providing insightful fixes and changes that could be made ...which was met with negativity, like we were trying to offend them.

Id suggest hiring in some more community managers, integrate back to discord but this time dont half ass it , create custom bots for support, allow a well moderated and community driven bug reporting / suggestion workflow.

Having ONE person ask for "Chat Link" was just archaic, theres no wonder you guys had to delete the discord. The incompetence on there was laughable.

@pawlean I think V0 should encourage everyone to use it and to create. The current token system completely restricts the usage scenarios. I noticed the recent launch of the API feature, which I think is absolutely fantastic, but this token-based billing completely limits future usage. For example, my usage bill: a month costs 20 USD, and using it for just one day costs 5 USD, meaning my 20 USD can only last for 4 days. This billing logic is terrifying. Most importantly, I haven’t even used it for particularly complex tasks; I just had it help me fix some simple bugs. Therefore, please reconsider the billing method and encourage everyone to use V0. From my understanding, V0 shouldn’t just be about Next.js; there’s a much larger imaginative space, such as animation, 3D, and product design. So, I look forward to changes in the billing rules. I am a Pro user who has been using V0 since its launch until now.

My subscription was renewed, and on the same day, I received a warning that the monthly limits had been reached. This is unacceptable. I submitted a support request to resolve the issue, but I haven’t received a response in two days. Many others are experiencing the same problem, and it is clearly a technical error. Why haven’t you provided an explanation?

If a solution is not found, it will result in a subscription cancellation and contribute to the downfall of V0. I haven’t been able to do anything for two days, which is why I’ve already canceled the subscription. I’m still waiting for the issue to be resolved, and if it isn’t, I will switch to alternative tools.

We need updates now, and urgently, you are radio silent during this change with Fob off responses.

We need a statement from Vercel team right NOW, you are affecting peoples projects, workflows and existing deployments.

i myself have two deployments heavily embedded with v0 Vercel

I could not agree with you more .. I have lost a week worth of development, almost feel sabotaged ... Now even if I ask for something simple like a button txt change or colour it absolutely ruins everything and leaves me with just the button and nothing else ... I have made an attempt everyday to bind one button to a function and still I have not achieved this. I have been working with v0 for 6 months and swore by it over everything else .. Now I don't see this project being delivered even to MVP ...

Very elegantly put, accurate and to the point... I too am hoping for a favourable outcome so let's hope that these concerns fall upon the correct desk and something is actioned. I find it intolerable to no longer be able to, not only not budget, but more importantly estimate my time lines..

I do hope we are heard but something tells me otherwise... Regardless of the outcome, this was one great product, only now I am struggling to see all that I once had ....

We want a real answer, not just the usual HR script. It’s been two full days and we’ve heard nothing, yet you keep charging us for generations full of errors, broken code, and incomplete outputs. You stay silent while our credits vanish. This is not acceptable. We deserve transparency, accountability, and compensation for the mess this rollout has caused.

#SaveV0

Sadly, this is the end of v0 for me. You guys built an incredible tool — it wasn’t perfect, but it allowed me to achieve great things in no time. In the end, however, you chose to kill it just to become more profitable… such a waste of potential.

I’ve truly loved the V0 product.

It represented hope for me—a service that supported what I genuinely wanted to build. Using V0 to create something meaningful and share it with others brought me real joy.

For what it has offered so far, I am deeply grateful.

Of course, I understand that Vercel’s sustainability matters, and I anticipated a transition toward subscription plans, perhaps at $50 or $100 per month.

However, I cannot agree with the structure or the process behind the recent pricing change.

Under the new model, credits are consumed by nearly every action—even when errors occur. AI processes are triggered without clear intent from the user, yet those costs are passed onto us. It no longer feels like we’re paying for value or innovation, but rather for Vercel’s miscalculations. We are the source of your revenue—not your ATM.

Grey’s post captured our shared concerns with remarkable clarity.

Several Japanese companies, including mine, have already begun transitioning to platforms like Google AI Studio and Jules.

This month will be my last month using V0, you are shooting yourself in the foot! I'll be back when you go back to the previous pricing system! VERCEL always doing this! You are butchers! You only think about money! GOODBYE V0

Are you ending your subscription with v0 due to this pricing change?

This new pricing model is absolutely ridiculous. I've blown away half of my credits in less than an hour, and 60% of my queries "stopped" or resulted in broken updates. On average, my queries are in the 0.2 to 0.4 cents, which is insane. At this rate, using V0 is absurd and a huge financial burden, compared to other solutions on the market.

If the pricing model stays this way and doesn't switch back to the old model, I will cancel my V0 subscription and take my business elsewhere. I've been using V0 for a few months and really loved it, but this pricing change is completely unsustainable and abusive.

I would understand if there was a limit of daily queries or some kind of other way to limit your costs, but this is just too greedy and screws us over substantially.

I tried the new v0 pricing system and, in less than an hour, it was clear my relationship with the platform was over: three simple prompts cost me almost $0.80. I cancelled right then and went back to the setup that gives me real predictability—Visual Studio Code, Cursor, and the OpenAI—because paying twenty cents for a reply that also comes with errors makes no sense.

I understand perfectly where the change comes from: in May 2024 Vercel raised 250 million dollars and investors made it clear that v0 had to move from a “cool project” to a “positive-margin” product. Twelve months later, with a new CFO whose specialty is squeezing costs and an IPO window already pencilled in for 2026, the board needed to show healthy unit economics. And of course, the quickest way was to pass the real cost of inference on to users with a token meter that burns balance even when the AI repeats itself, hangs, or rewrites entire files for no reason.

The problem isn’t paying more; it’s how they did it. Jumping overnight from a flat-rate plan to a variable model, with no clear caps and no refund for the tokens v0 itself wastes, is the perfect recipe for the community to feel they’re being fleeced. On top of that, today’s competition is fierce: with VS Code and a cheap LLM I can iterate for pennies and keep full control of my spending; v0 no longer offers an advantage that justifies the premium.

The sad part is that there were less aggressive alternatives: letting users see the token cost for a couple of months before charging it, setting up a “token-guard” that refunds what the AI burns in retries, and above all, communicating the change with an honest apology and real numbers on what the old model cost. They chose the heavy-handed route, and until they backtrack and give predictability back, I’ll keep building elsewhere.

Today I made TINY changes to my AI chat interface—literally moved a button, tweaked a bubble. Nothing major. No new features. No fireworks. Just a little hello world-tier revision.

💀 The cost? $5.00 GONE. 💸 POOF — into the abyss.

And guess what?

I'm on the free plan. With $5 credits. NO MORE DEPLOYS. NO MORE TWEAKS. NO MORE HAPPINESS.

🎤 I’m done. I’m OUT. This is my villain origin story.

To all indie devs, makers, AI dreamers: CHERISH EVERY PIXEL. Because every layout shift could cost you your dignity.

Honestly, I’m really disappointed with the new pricing. I don’t mind paying more per month, that’s fair, but paying per use is such a frustrating model. Now I’m constantly watching my balance, and it just makes me hesitant to use v0 and Vibe Code at all.

It also feels wrong to be charged for the system’s own errors. This change feels like a step backwards, and to be honest, burning through $5 an hour just isn’t sustainable for me (and probably many others). Please rethink this, I want to keep using and supporting the product, but this makes it really hard.

21 votes over the weekend and during bank holidays, lets see what numbers we get when work commences and our dailies come back for an update , only to see, more radio silence from Vercel.

incredible how they maintain an automate copy and paste response each time.

@pawlean you said you provide feedback daily, to what avail? have you not had any updates? what information can you give us Today (i ask again).

Are they digging in their heels and maintaining sabotage or are we going to see some reimbursements / pricing change ?

@aryamank @anshumanb why havent you chimed in?

When last month i could work on my app all month with little limitations, i now litterally have not been able to develop more than 12 hours and broke and finished all my credits paid for this morning, quite litterally half of it on errors that yielded other errors. I will not pay a service that is quite litterally so expenseive it demands me more money than it can give back to me in terms of value. I will go back to copilot which allows me to actually code: it will litterally work for the whole month for a fraction of the price i paid on v0. This is how i predicted things to happen when first posting here, the first comment in this compounded thread of complaints, and it obviously when down that way,the way it has for al other company that did go the same way (at least Tempo does not chareg for error fixing, which makes it way fairer in token consumption to actual value ratio).

The new credits-based pricing system is a huge letdown. It makes the service not worth it anymore—too expensive for what you actually get. Paying more and getting fewer messages or actions feels like a step backward, not an improvement. I’m really disappointed and will be unsubscribing.

I don't mind paying, but the way they did it, it was much, much more expensive than the competition. V0 is very good at creating layouts, but that's it. The rest is just error after error, programming, integration with the database, etc. How am I going to pay for this? For example, when I got close to the 100% version, after a few attempts to correct errors, your system simply undoes the entire system and on its own implements a "simplified version" that is nothing more than a Hello Word with the justification that the error was eliminated. Another example, after a few attempts to correct an error in the database data list, it simply implemented a hardcoded fallback of my data saying that now we would no longer have errors because the data was integrated into the code. Ridiculous, and the worst part is that now we will have to pay for all these errors and much more expensive than the competition. We don't, because I canceled my subscription, downloaded my project and continued with Cursor and I will continue only with my Free account to generate some screens when necessary. They charge, but a fair price, and who knows, the community will be able to trust you again. You transformed your project from the best to the most unviable on the market overnight, for small and medium developers.

I've read the topic and then used the app to make my mind about the changes to see if the criticism is justified. Well... 1$ a minute while using lg model, simple tasks. Less with the md model, but that one doesnt produce good results. In that pace I will burn through money within three days, without producing much. And I didnt even tried solving a complicated issue yet. I already started using cursor. Im gonna wait three weeks before I cancel my subscribtion, hoping that you will find a better model. Im okay to pay more, but within the previous model, currently v0 is too buggy to pay usage-based. Good luck, dont waste the potential.

before we can use v0 in 20$ unlimited monthly, now when its credits base we can't ,its mean we have to pay daily , its not good,

Its good for them, quick money grab before they kill it off.

v0 is dead , end your sub and move on sadly

I understand the frustration everyone is facing, but there really is no need to attack the staff members. They are only the middlemen in the process. Rather than attacking, cancel your subscription and drop constructive feedback about why you canceled.

Just like you and I, they are only doing what is needed of the job to be able to put food on the table for their families. So please be civil and not attack them. I do agree I am also anxious to hear the feedback there is regarding the issue. But do give it time.

I came back from a trip and it was out of date, the payment for the $20 plan was made today, and today it has already run out, besides not meeting my needs, I'm out

Fair well v0. It has been a great ride

This is insane, most of my promt are getting stuck and i have to pay ?

https://vimeo.com/1085674529/304b03279b?share=copy

40usd just stucked on looping, changed to cursor, fixed in 4 sec, they dont care guys just move on

Look at this:

Yes, he says he made the changes and all, but he didn’t even select any files from the project… and you guys are going to charge us per message?? What a joke.

I have a $30 subscription and it only gave me around 160 prompts, out of which 50 to 70 were completely useless, broken code, nonsense responses, files edited incorrectly, functions with clear errors.

This isn’t even 10% of what we used to get for the same price. It’s a complete rip-off, a massive downgrade in value and performance.

I opened a support ticket on the 24th asking to restore the credits lost due to system errors, and still no response. Support Case ID: 531375

You're disrespecting the entire community that supported this platform from day one. Your silence while you keep charging us says everything. Fix this.

Here's the reality - v0 is an awesome tool, and can build some great stuff, but it produces errors and the wrong result most of the time. Yesterday, I wanted to get it to do a simple thing (adding an email gate to accept a verification code) - i didn't even want it functional, just producing the experience.

This took about 15 prompts, before I just gave up - and after reviewing I blew through about half my monthly budget.

I understand this tool chews up a ton of tokens, but unfortunately, it is very uncommon for v0 to deliver what you want on the first shot. It usually takes trial and error, which is fine with a flat monthly fee - but when you are being charged for errors, it becomes a broken experience.

I have also found that you basically need to yell at v0 to not make changes. Sometimes I want v0 to suggest a change, rather than execute one and this doesnt seem to be built into the model.

The product team could easily make this token based system a clearer ROI for their users through a few builds: -charging people ONLY when they accept a change. If a change throws an error, or is wrong, it should revert back the previous session and not save. This way, people pay for builds they like, and I would assume v0 will get data back to improve their models. -creating a feedback loop prior to executing a change to the code base. Meaning, the AI can see your request, suggest a change - and only implement if IF the user agrees it's right. This will dramatically save output tokens. -suggesting which model to use. I see v0 implemented a medium and large model - and in my brief experience, it was not clear if either was better. I defaulted to the large one after frustration yesterday. I would imagine their systems could be smart enough to determine which model is most appropriate for either change - and again, confirm that change with the user. -creating a better way to track credits/usage. There is simply no way an end user could see how many output tokens a change will take, so expecting a user to have a change of anywhere from a few cents to a dollar for one execution is a broken experience.

In one day, we're already discussing new tools internally. Its a great product, and we may still use it for some prototyping, but to make such a dramatic change like this without letting users get a decent sense of what was coming is something I haven't seen in all my years subscribing to SaaS products.

Want a refund, this became totally unusable

Vote here

https://community.vercel.com/t/updated-v0-pricing/10612/113

Vercel Community

Vercel Community

Connect, learn, share projects, and get community support

be interesting to see the numbers by the time they make an annoucement about this , IF they do.

if anyone is still on one old plan and hasn’t switched yet run that bill up on the big model, you have 150+ messages per day, so make them feel them burn

I just created a vercel community account to make my first post, saying I'll be quitting v0 the hour before my billing updates. I've stuck with v0 while many of the new tools have come out, mainly because I know the experience of these tools is poorer. What most of the tools have in common, is they require many small iterative fixes to get a working product. This will burn through the new billing system immediately, I'm sure of it.

I've got 12 days on the existing billing, I'll round out all my ideas and then cancel my subscription, like many others seem to be doing.

I wanted to share some thoughts on the recent shift to a usage-based system and why I think a message-based model makes a lot more sense, especially for builders and indie developers like myself.

Under the previous message-based system, I was able to develop and launch two solutions for the Brunei public:

• 🔗 usmscalculator.brunei.app – A user-friendly tool for calculating electrical and water utility support for my country
• 🔗 carloan.brunei.app – A car loan estimator

Actually i have about 2-3 other solutions but its not made for public yet, but you get what i mean.

These were both built in just 2–3 weeks, entirely through rapid prompting and iterative testing of course. The message-based structure gave me the flexibility to experiment freely without constantly worrying about token usage or hitting a usage cap too early. The design of the v0 will always a win in my heart.

With the new usage-based model, I genuinely doubt I could build even one of these tools end-to-end on just $20 worth of credits. It discourages exploration, which is key to refining prompts and building smart, helpful solutions.

Just wanted to add my experience here in case others feel similarly or if the team is open to feedback to revise back their pricing structure.

The harsh reality is that those days are probably behind us. Pricing will likely stay where it is, though hopefully costs will drop as AI becomes more efficient to run. V0 was almost certainly bleeding money during the early days when everyone was using it heavily but that phase served its purpose. We were essentially beta testers, helping train their AI through countless iterations and problem-solving sessions. Now that the model is more mature and requires less hand-holding, they've moved to a sustainable pricing structure I get it though the current pricing sucks for most people. But V0's team is clearly prioritizing product development and better outputs over keeping it cheap. If the cost is a dealbreaker, learning traditional coding is still free and will always be valuable. Otherwise, you'll need to get creative with budgeting or look at alternatives like Cursor. It's not as user friendly as V0, but it might fit your budget better. The bottom line is we're dealing with a maturing product that's moved past the "loss leader" phase. Adapt or find workarounds that's just how these things go in tech. Everything must end up profit.

Totally understandable that they played the lost leader technique by having us vigoroualy test their ai and report on it, however their pricing for tokens doesnt fall in line with anything else on the market.

happy to use the token system, but not when it exceeds the budgetting of other services by nearly 20x minimum.

the v0 AI does not warrant such a price hike and given the recent issues and bugs, was far from ready from the vigorous testing phase.

This is going to be hugely negative. A single prompt today cost be $1.00? Is that really what is costing you, this is going to make the product almost useless and is making me question whether we should continue with our enterprise account. I’m seriously considering recommending moving our contract to Lovable.

Couldn't agree more. Hate the new model. Seems way more error prone. Spending and wasting all of the tokens on fixing the sh*t code. v0 use to be perfect to deal with when the cost of errors wasn't the expense of users. This may very well be the death of v0.dev with this new model. No matter the jargon used by the team the pricing sucks and somehow the development model is worse than it ever was. I use to love v0.dev but time to search elsewhere. Ps: Admin: its not a particular chat. its the entire product and pricing that sucks...

1 day use and my $30 top off credit is already done with - and most of my prompts were just design edits - this pricing structure is absolutely garbage!

WAY TO BE GREEDY VERCEL!!!!!! Nice move targeting people who have vested so much into their work. Trap and Bait. Success. Your interns im sure will finally be paid.

The new update will be the death of this page. Canceled my subscription and looking into moving my projects to other systems who treat there customers fairly. Hope others do the same until the issue is fixed or reverted to subscription.

-One message can take up to several dollars. -It will fail and take credits either way.

Trash update. Trash communication from team.

v0.dev is horrible now. I get 15-20 messages from the premium subscription, half of the time I am spending all of my credits/tokens on fixing problems that weren't even there to begin with. The new model ignores most of your instructions now. Vercel needs to get rid of this and go back. It's just not worth the cost anymore. You would think paying more meant better product. This is not the case at all. I think it is time to explore alternatives. So if anyone has any recommendations please comment them.

Agree, they need to go back or fix whatever is going on with the new models

Free account was limited to 10 message daily but at least it wasn't charging $.20-40 for each message.

Id like to understand their pricing strategy on this, there was no conversion difference mentioned in their pre announcements, no clearview comparison of what we had to what we were being moved too.

Just that a token system would be put in place, also thr fact their is no visual reference to the credits spent on the chat / project itself is painful, having to check profile credits back n fourth makes it tiresome.

but the part i fear most is knowing v0 is going to incoherently add new files, wasting a ton of tokens, which it does alot even when prompting carefully with strict instructions.

Like Bolt.new that once was great and now doesnt, v0 is going to same path. That's really sad that we need to pay $1 dollar for message that is way worst than pure claude. When eye is bigger than mouth, the destiny is pretty much known. Rest In Peace, v0.

Ive pulled all my code and looking at using just Cursor , ill deploy solo.

RIP v0

Made some math here and before I hade something like 6k messages per month with 30 dollars and now I have in best case 50 messages. 6000 -> 50. No words for this. Worst business move I ever seen.

In the age of AI everywhere everytime, here we pay a dollar for message.

Exactly. It’s outrageous. We went from being able to build, iterate, and test freely, to now counting tokens like we’re defusing a bomb.

This isn’t innovation, it’s regression. No tool should punish its loyal users this hard overnight. The new system is completely unsustainable, especially for freelancers and small teams.

They need to roll this back or drastically change it before they lose everyone.

#SaveV0

i removed my membership and moved to cursor. waste so many credits on easy prompts that my basic ai can solve

Let's be realistic, v0 is probably over. They won't go back, it's too drastic change. They now are facing: a) keep in this obvious mistake path and pray for luck, or b) change back humbly, admitting doesn't benchmarking (because its not a unique company that made this mistake) and focus on build a solid and user-first focus company. Which one you think they go? No kidding, humility it's very rare behavior in corporate world. We are getting in the most competitive time of history. There will be no technology differentiation anymore, just brand loyalty. Who doesn't get it fast, will lock in the chapter one history book of the new reality. RIP, v0.

either they revert it back or watch the downfall of there company. It's as simple as that. Like every other ai product that has gone to credit based messaging they will just lose at the end of the day. Hope the people workinga at v0 start looking into finding new jobs cause this company will be dead in the next month or so.

Well, 61 and counting...

https://community.vercel.com/t/updated-v0-pricing/10612/113

Vercel Community

Vercel Community

Connect, learn, share projects, and get community support

Hey all, I am on the v0 team at Vercel.

First – thank you all for your feedback; we understand your frustration, but I want to let you know we will not be reverting this change.

Our inference costs are based on input and output tokens. Trying to normalize to a single “token” or “message” shared across input and output is very difficult. To get around that, our competitors are just jacking up their pricing to .25c+ per message regardless of the request and response size (as a comparison, the median message on v0 today cost $.08 – more than 3x less). Those inflated per-message prices seem unfair to us.

We decided the most transparent, future-proof, reliable solution is to take inspiration from how frontier model labs charge for on-demand inference... with a credit pool and incremental burndown based on consumption. That’s what we’ve done with the new pricing model.

Since introducing the new pricing, we’ve added an option to toggle between different models. A v0-small model that has meaningfully cheaper token prices will be coming in the near future. We are shipping fixes to bugs and issues we’re hearing about in the community. We’re also working on an “unlimited” plan that allows close to unlimited generations for a (high) price. We are committed to being transparent about what things cost, and giving you the information you need to reduce/optimize your costs.

If you are encountering infinite loops or cases where you feel v0 is behaving worse than before, please let us know in a separate thread with a link to the chat and we’ll take a look

V0 team just released that they will not be reverting back to there subscription model. I am currently moving my projects and domains from this site. The start of the end has begun. I suggest everyone do the same before they start making you pay for that also.

If making profit is truly an issue because of the numerous amount of freeloaders are killing Vercel profit margins: maybe that's where you should get a bit of slack instead of hitting loyal paid customers.

Most freeloaders will never pay anything anyway and those who cannot yet pay but would love to use V0.dev: make them do some tasks, like per example, doing free promotion for you guys to compensate and bring more paid users...as those who would love to make a dime before being able to pay would help you out.

You guys are about to pay a heavy price of sacrificing loyal paid customers that do care in a World where alternatives pops every new day and loyalty of customers are a thing of the past. Its a true tragedy that incompetence will once again be used as great academic lesson for business management class this time called: "What to not do in the new AI era..."

No wonder this kind of dumb idea happens in an industry that acted as parasite gatekeepers for the last 10-20 years on the back of unfulfilled innovation. Is that idea from newcomers? Its just sad to see staff that will most probably pay because of the wide distance between upper management and their clients reality. Ah, yes enterprise plans will save Vercel... (They forgot that we are now 2025!)

Ps: My subscription finished today and the 5$ you gave us was a great test to see that I will find other alternatives and be less lazy as I do with v0.dev. When management will get their business 101 lessons while losing paying customers: we wont come back as our loyalty will be pledge towards others who might be more desperate to keep us.

I still wish us all the best!

Regarding this price adjustment for V0 and the community's response, it is quite disappointing. So much so that I am considering canceling my subscription to V0. I have always believed that Vercel could become a great company, but this strategy forces us to think that greatness is destined to elude Vercel because you do not value developers!!!

I have been a paying developer since the initial launch of V0 and have recommended it to several friends in China. Thanks to V0 for being there, it made me believe that deeply customized services definitely have a future. This price adjustment for V0 actually came alongside the launch of the API, which I was really looking forward to. However, I didn’t expect that I had to accept the price adjustment to use the API, so I clicked to accept it. But the nightmare started from there. I spent $20, almost all of it on the API. Because my use case is within Cursor, the input tokens are relatively large, which resulted in the cost of input tokens accounting for almost all of the expenses, while the output cost might not even reach $1. With this terrible strategy, I ended up spending $19 on input to get just $1 of output.

Within a few days, my $20 was completely spent. I couldn’t even use V0 anymore. This is an utterly wrong strategy. I completely disagree with mleiter's response. I hope Vercel will reconsider their support for developers!

I built program using Next.js as the frontend and Python as the backend. Therefore, I use v0 to debug the frontend of my Next.js. The environment used is within Cursor's IDE.

I believe tokens should be paid for their value.

$20==== API Request = 19.82 $ Message = 0.22 Total Count = 180 Times

After almost 1 yr of using v0, their new pricing is too overpricing, i have made a decision that i am shifting to another AI, kindly recommend me one of the best in next js

Use Loveable its great cheap and transparent

Me either, I spent $40 in credits today for an unfinished landing page.. whilst I used to spend $20 in a whole month to generate multiple full stacks. v0 is not viable to me anymore.

The way they change the pricing without opt-in is illegal outside the US. I reported them to european customer protection services.

You can't be serious. Last month I was able to work on my projects every day without any problems (pro plan). Then the day before yesterday I used up all my credits in one day and now I can't do anything for the next 30 days? I canceled my subscription right away, I hope everyone else will do the same.

The fee policy change is a complete disappointment. Such a policy should not have been made and the old system should be returned immediately. When purchasing the Premium Plan on May 19, when I clicked on the update premium option on the top right, a pop-up screen opened. Here, it said 10-20x more messages in Premium as before, but I realized that the credit system was switched after my credit was finished. It is very wrong to write like this and switch to the credit system when purchasing Premium on the site. You are not updating the relevant texts under Premium on the site and are charging us exorbitant fees under the name of credit. I recommend that this problem be resolved and the old system be returned. If it is not returned, I have already canceled my subscription like many others.

1.5 $ for 1 request are u ok? $60 for air. also models begunto be stupid and concentrated on sir you wanna this shit or this shit 30 qestions before making job. it s not worth it . it is completly trash service.

Really, you guys ended V0.dev before you could send 20x more messages throughout the month, now you buy the premium plan and get a discount for each message, and someone else buys the plan and doesn't even receive a signal

🧠💬 Message pour rassembler la communauté V0 :

🚨 À la team Vercel : les crédits tuent la créativité.

Avant, on avait une limite de messages. C’était gérable. On pouvait corriger, expérimenter, itérer. Aujourd’hui ? Chaque clic coûte des crédits. Et chaque erreur de v0 devient une facture.

v0.dev est brillant pour les idées, mais pas encore fiable pour du code 100% utilisable. Alors pourquoi facturer chaque génération comme si elle était parfaite ?

➤ On passe notre temps à corriger. ➤ On ne peut plus itérer librement. ➤ On est frustrés de payer pour des erreurs.

Ce n’est pas une IA de prod. C’est un assistant. Et un assistant doit être libre d’usage, tant qu’il apprend encore.

👉 Ramenez l’ancien système : limite de messages = liberté + clarté 👉 Ou offrez des crédits remboursables quand le résultat est mauvais

La communauté veut créer, pas compter.

V0 is useless now it cant execute a simple command

i gave it a prompt to add a simple form to my web application i spent nearly 5bux that he could not add a simple form to my website that can include full name and phone number if an AI cant do that what the hell is it then ?

also with that command the entire website reseted to the first prompt i sent in 2 weeks ago. this month is my last month in this website....

It’s really unfortunate that they’ve switched to a credit-based system. Unfortunately, I’m now considering using alternative platforms.

Just got swapped over to usage based billing and jeez... $.50-$.70 per message now. Half the time it doesn't even work.

The entire benefit of v0 for me was iterating on things quickly and seeing my changes in the browser before migrating things to an actual project. That workflow is now prohibitively expensive.