Updated v0 pricing

Here’s the reality - v0 is an awesome tool, and can build some great stuff, but it produces errors and the wrong result most of the time. Yesterday, I wanted to get it to do a simple thing (adding an email gate to accept a verification code) - i didn’t even want it functional, just producing the experience.

This took about 15 prompts, before I just gave up - and after reviewing I blew through about half my monthly budget.

I understand this tool chews up a ton of tokens, but unfortunately, it is very uncommon for v0 to deliver what you want on the first shot. It usually takes trial and error, which is fine with a flat monthly fee - but when you are being charged for errors, it becomes a broken experience.

I have also found that you basically need to yell at v0 to not make changes. Sometimes I want v0 to suggest a change, rather than execute one and this doesnt seem to be built into the model.

The product team could easily make this token based system a clearer ROI for their users through a few builds:
-charging people ONLY when they accept a change. If a change throws an error, or is wrong, it should revert back the previous session and not save. This way, people pay for builds they like, and I would assume v0 will get data back to improve their models.
-creating a feedback loop prior to executing a change to the code base. Meaning, the AI can see your request, suggest a change - and only implement if IF the user agrees it’s right. This will dramatically save output tokens.
-suggesting which model to use. I see v0 implemented a medium and large model - and in my brief experience, it was not clear if either was better. I defaulted to the large one after frustration yesterday. I would imagine their systems could be smart enough to determine which model is most appropriate for either change - and again, confirm that change with the user.
-creating a better way to track credits/usage. There is simply no way an end user could see how many output tokens a change will take, so expecting a user to have a change of anywhere from a few cents to a dollar for one execution is a broken experience.

In one day, we’re already discussing new tools internally. Its a great product, and we may still use it for some prototyping, but to make such a dramatic change like this without letting users get a decent sense of what was coming is something I haven’t seen in all my years subscribing to SaaS products.

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Want a refund, this became totally unusable

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Vote here

be interesting to see the numbers by the time they make an annoucement about this , IF they do.

if anyone is still on one old plan and hasn’t switched yet run that bill up on the big model, you have 150+ messages per day, so make them feel them burn

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I just created a vercel community account to make my first post, saying I’ll be quitting v0 the hour before my billing updates.
I’ve stuck with v0 while many of the new tools have come out, mainly because I know the experience of these tools is poorer. What most of the tools have in common, is they require many small iterative fixes to get a working product. This will burn through the new billing system immediately, I’m sure of it.

I’ve got 12 days on the existing billing, I’ll round out all my ideas and then cancel my subscription, like many others seem to be doing.

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I wanted to share some thoughts on the recent shift to a usage-based system and why I think a message-based model makes a lot more sense, especially for builders and indie developers like myself.

Under the previous message-based system, I was able to develop and launch two solutions for the Brunei public:

Actually i have about 2-3 other solutions but its not made for public yet, but you get what i mean.

These were both built in just 2–3 weeks, entirely through rapid prompting and iterative testing of course. The message-based structure gave me the flexibility to experiment freely without constantly worrying about token usage or hitting a usage cap too early. The design of the v0 will always a win in my heart.

With the new usage-based model, I genuinely doubt I could build even one of these tools end-to-end on just $20 worth of credits. It discourages exploration, which is key to refining prompts and building smart, helpful solutions.

Just wanted to add my experience here in case others feel similarly or if the team is open to feedback to revise back their pricing structure.

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The harsh reality is that those days are probably behind us. Pricing will likely stay where it is, though hopefully costs will drop as AI becomes more efficient to run. V0 was almost certainly bleeding money during the early days when everyone was using it heavily but that phase served its purpose. We were essentially beta testers, helping train their AI through countless iterations and problem-solving sessions. Now that the model is more mature and requires less hand-holding, they’ve moved to a sustainable pricing structure I get it though the current pricing sucks for most people. But V0’s team is clearly prioritizing product development and better outputs over keeping it cheap. If the cost is a dealbreaker, learning traditional coding is still free and will always be valuable. Otherwise, you’ll need to get creative with budgeting or look at alternatives like Cursor. It’s not as user friendly as V0, but it might fit your budget better. The bottom line is we’re dealing with a maturing product that’s moved past the “loss leader” phase. Adapt or find workarounds that’s just how these things go in tech. Everything must end up profit.

Totally understandable that they played the lost leader technique by having us vigoroualy test their ai and report on it, however their pricing for tokens doesnt fall in line with anything else on the market.

happy to use the token system, but not when it exceeds the budgetting of other services by nearly 20x minimum.

the v0 AI does not warrant such a price hike and given the recent issues and bugs, was far from ready from the vigorous testing phase.

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This is going to be hugely negative. A single prompt today cost be $1.00? Is that really what is costing you, this is going to make the product almost useless and is making me question whether we should continue with our enterprise account. I’m seriously considering recommending moving our contract to Lovable.

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Couldn’t agree more. Hate the new model. Seems way more error prone. Spending and wasting all of the tokens on fixing the sh*t code. v0 use to be perfect to deal with when the cost of errors wasn’t the expense of users. This may very well be the death of v0.dev with this new model. No matter the jargon used by the team the pricing sucks and somehow the development model is worse than it ever was. I use to love v0.dev but time to search elsewhere. Ps: Admin: its not a particular chat. its the entire product and pricing that sucks…

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1 day use and my $30 top off credit is already done with - and most of my prompts were just design edits - this pricing structure is absolutely garbage!

WAY TO BE GREEDY VERCEL!!! Nice move targeting people who have vested so much into their work. Trap and Bait. Success. Your interns im sure will finally be paid.

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The new update will be the death of this page. Canceled my subscription and looking into moving my projects to other systems who treat there customers fairly. Hope others do the same until the issue is fixed or reverted to subscription.

-One message can take up to several dollars.
-It will fail and take credits either way.

Trash update. Trash communication from team.

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v0.dev is horrible now. I get 15-20 messages from the premium subscription, half of the time I am spending all of my credits/tokens on fixing problems that weren’t even there to begin with. The new model ignores most of your instructions now. Vercel needs to get rid of this and go back. It’s just not worth the cost anymore. You would think paying more meant better product. This is not the case at all. I think it is time to explore alternatives. So if anyone has any recommendations please comment them.

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Agree, they need to go back or fix whatever is going on with the new models

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Free account was limited to 10 message daily but at least it wasn’t charging $.20-40 for each message.

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Id like to understand their pricing strategy on this, there was no conversion difference mentioned in their pre announcements, no clearview comparison of what we had to what we were being moved too.

Just that a token system would be put in place, also thr fact their is no visual reference to the credits spent on the chat / project itself is painful, having to check profile credits back n fourth makes it tiresome.

but the part i fear most is knowing v0 is going to incoherently add new files, wasting a ton of tokens, which it does alot even when prompting carefully with strict instructions.

Like Bolt.new that once was great and now doesnt, v0 is going to same path.
That’s really sad that we need to pay $1 dollar for message that is way worst than pure claude.
When eye is bigger than mouth, the destiny is pretty much known.
Rest In Peace, v0.

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Ive pulled all my code and looking at using just Cursor , ill deploy solo.

RIP v0

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Made some math here and before I hade something like 6k messages per month with 30 dollars and now I have in best case 50 messages. 6000 → 50. No words for this. Worst business move I ever seen.

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In the age of AI everywhere everytime, here we pay a dollar for message.

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