Unlawful Charges and Abusive Practices on v0.app

Dear Vercel Support,

I am filing a formal complaint regarding unlawful charges and abusive billing practices related to the use of v0.app on my Vercel account.

1. Free Plan – correct (no issue)

Under the Free Plan, the use of v0.app is free of charge. Even after the $5 monthly credits are consumed, usage simply stops without any additional cost to the user.

During this period, I was not billed, which is correct.

2. Premium Plan – abusive charges for the same service

When I reactivated the Premium Plan, I paid €20.

However, I am being billed per token for the exact same v0 Assistant model that is included free of charge under the Free Plan.

There is no difference in the model or functionality between the plans – only in the cost.

This constitutes misleading pricing, double billing, and an abusive commercial practice, in clear violation of contractual good faith.

3. v0 errors – over €200 lost due to platform failures

I have now been forced to deposit over €200 in total, including €60 just yesterday, due to bugs, failures, and constant changes in the v0 platform.

These charges did not result from my normal usage, but from errors on your platform, which are also widely reported by other users in your community.

Customers cannot be held financially liable for technical malfunctions of your service.

:warning: This situation is extremely serious, damages my trust, and puts my business website (hosted on Vercel) at risk.


I therefore demand:

  • Immediate downgrade to the Free Plan, without waiting until the end of the billing cycle.

  • Full and immediate refund of €200, corresponding to:

    • the €20 Premium payment,

    • and over €180 unlawfully charged due to v0 errors and failures.

  • A formal explanation of how the exact same service can be free under the Free Plan but become excessively expensive under Premium.

  • Written assurances that this billing practice will not occur again.


Additional note

Although Vercel announced the allocation of daily credits, I have not received the €20 daily credit allocation to which I should be entitled.

While under the Free Plan I was able to use the v0 Assistant at no cost, under the Premium Plan I am charged a fortune for the exact same assistant – full of errors. Just yesterday, I was forced to deposit €60 simply to make a few minor changes. This is absolutely disgraceful.


Legal implications and consequences if not resolved immediately

By charging Premium users excessively for the same service available free under the Free Plan, Vercel is engaging in fraudulent misrepresentation and unfair commercial practice, in violation of EU consumer law, including:

  • The Unfair Commercial Practices Directive (2005/29/EC),

  • The Consumer Rights Directive (2011/83/EU),

  • And transparency obligations under the Digital Services Act (2022/2065).

This also constitutes unjust enrichment and a breach of contractual good faith, which are actionable under both European and Portuguese law.

If this matter is not resolved without delay, I will:

  • Initiate a chargeback with my bank for fraudulent billing,

  • File a formal complaint with the European Consumer Centre (ECC-Net) under EU cross-border consumer protection law,

  • Report this as a case of fraudulent and abusive commercial practice to the relevant national authorities,

  • And escalate the situation publicly.

I expect your confirmation of my immediate downgrade to the Free Plan and the full refund of €200.

Sincerely,

The difference between the v0 Free and Premium plans is well documented on v0.app/pricing – premium gives you higher usage limits

You can request a refund at https://vercel.com/help

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